Some of you may remember Carlton Munroe as a longtime local radio contributor but his current position requires him to work behind the scenes coordinating/managing some of New Glasgow’s most popular musical performances/events. See below for an interview with Carlton, where he gives you the inside scoop on what goes into the planning of such events and provides us a sneak peak of what’s to come.
1. First of all, people may recognize the name Carlton Munroe…..where do we know you from?
Carlton: I spent 15 years in radio prior to my current gig, both as News Director and as creator and producer of East Coast Road Trip, an east coast music magazine show for radio, with interviews, live performance and tracks from upcoming and established artists from around the region.
2. What is your current position?
Carlton: I am Programs and Events Manager for the Town Of New Glasgow, Manager of Glasgow Square Theatre and Executive Director of the New Glasgow Riverfront Jubilee.
3. What do your responsibilities entail?
Carlton: I work with groups, organizations or individuals responsible for festivals and events that take place on Town owned facilities to ensure all their needs are met. I also work with the various departments within the Town to co-ordinate any in-house services provided for the event.
I also manage the day to day operations of Glasgow Square. This has been a challenging yet rewarding role, as we are now creating programming at the Square that is establishing the venue as a place people want to go to for entertainment and culture. We just completed a successful fall and holiday season of programming that saw sellouts and memorable performances from the likes of Matt Andersen, Nikki Payne, Ghostrider and the Allied Horns, Bruce Guthro and Dylan Guthro, JP Cormier and others.
4. How long have you been in this position?
Carlton: I took this position in January of 2009.
5. Can you describe some of the planning that goes into delivering an event at Glasgow Square?
Carlton: Once a show is booked, a marketing plan is identified and created for that particular performance. Keeping an eye on ticket sales throughout the promo period is crucial, and determines any changes to the marketing plan, especially in the week or two before a performance. Logistical details such as technical and hospitality riders are worked out prior to the show, and a day of show schedule is produced to encompass load-in sound check and performance components. And then it’s coordinating our amazing volunteers at Glasgow Square who look after taking tickets at the door, bar services, usher, merchandise and the Green Room.
6. How many people does it require to put on the New Glasgow Jubilee (summer)?
Carlton: I work with a Board of Directors, consisting of 10 dedicated volunteers. Then of course there are the 300 or so other volunteers who fill crucial roles such as ticket attendants, beverage tickets, beer tent, merchandise sales, stage, Green Room and other areas.
7. How do you go about acquiring the talent for your events?
Carlton: Having an idea what works for your target market is first and foremost. Events at the Square differ from Jubilee weekend, but then of course there are some artists that work well in both. I work with artist management and booking agents for the more established performer, and for the emerging performers locally and in the region, I will work directly with the artist. I am an active member of Music Nova Scotia, East Coast Music Association and Atlantic Presenters Association, so I try to keep up to date on the progress of our region’s performers, and with other venues/festivals to sometimes block book shows when it makes sense.
8. Do you/your team assist with the planning for events like benefits and weddings?
Carlton: From a logistical standpoint, yes we do. My Venue Assistant Janine Linthorne works closely with wedding rentals to ensure their special day is a successful and stress free one. With benefit rentals, she and I again will work closely with the booking.
9. What events do you have coming up at Glasgow Square for Winter/Spring 2012? Please describe each event.
Carlton: In the coming months we have a number of great events at the Square…on February 13th, Canadian folk icon Bruce Cockburn takes to the stage, and there are still tickets available for that one. The following day, Valentine’s Day, Pictou County Roots for Youth present Heart and Home for Youth, a fundraiser featuring performers such as Fleur Mainville, Molly Thomason, Jim Dorie and others.
In March, we have a major country music show that will be announced later this month, then in April and May we team up with the Celtic Circle in New Glasgow to present the second annual Music Shapes New Glasgow subscription series – 4 shows , two at each venue to showcase the unique aspects of both performance centres.
On June 30th it’s New Glasgow’s Pre-Canada Day Party on the grounds and outdoor stage of the Square. July 27 and 28 it’s the Dragon Boat Festival, and of course the 17th annual Jubilee will be staged August 3-5th.
There will be more events that will come up as well I’m sure…best to keep watch on our website www.glasgowsquare.com or Facebook.
We also have a regular newsletter that goes out…give us a call or drop me a line and we will add you to our list.
10. Is there anything else you would like to add?
Carlton: We always love to hear feedback on shows, what you like, what you didn’t like, what you would like to see in the future. We are always looking for volunteers for both the Jubilee and Square as well.
On a final note…don’t miss what is sure to be another popular New Glasgow event…this weekend’s Jubilee in January! This event will be taking place at Glasgow Square on Saturday, January 14th at 8pm. Doors will open at 7pm and tickets are available at Glasgow Square, Big Al’s, Atlantic Ticket Pro Outlets, Online at ticketpro.ca or by calling 1-888-311-9090.
Joy


































